Case Studies: The Florida Mall

Flymark’s media solutions delivered measurable results where it mattered most - at the door.

The Core Problem

Shopping malls and retail centers commonly face the challenge of having shoppers look elsewhere, given the unlimited options they have. The Florida Mall in Orlando, a popular shopping destination, faced such a challenge when they came to us. Their marketing needed more energy and a way to sell a lifestyle that convinced shoppers that their mall was the place to go.

The Flymark Media Solution

We first designed a detailed marketing strategy based around the core issue. To meet the need for high-impact media, Flymark's video content combined cinematic FPV drone videography for stunning aerial shots with ground-level, handheld videography. The indoor and outdoor drone footage showed the scale and aesthetic beauty of The Florida Mall - breezing past anchor stores, features, and open spaces.

Meanwhile on the ground, handheld shots captured the intimate moments of shoppers enjoying the entire mall experience - from a wholesome meal to shopping and playing games together.

The Result

32%

Increase in Website Traffic

23%

Higher Time On Site

19%

Rise in Physical Foot Traffic

Our aerial footage and ground-level videography drove high viewer retention rates, with a 23% increase in the average time spent on the site and a 40% higher engagement on social media. These were clear indicators that The Florida Mall’s content was finally stopping the scroll. The enhanced marketing visuals also led to a 32% jump in website traffic, being widely shared and featured across all digital platforms. This online momentum then quickly translated into real-world results when the Florida Mall saw a 19% increase in foot traffic.

As a trusted drone footage company, we drove customer engagement by not just showcasing the mall, but by making viewers feel like they were already there.

Our Work

Video reviews

FAQ

Answers to questions you might have about FLYMARK.

What exactly is Flymark, and how can you help me get results?

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Flymark is a strategy-first partner, not just a video team. We kick things off with a discovery call to understand your goals and any conversion blockers. Once we’re clear on your situation, we map out a practical plan and roll out strategic cinematography - FPV drone tours plus handheld storytelling that drive results.

We help boost your conversions by creating media that helps people connect with your brand before they ever set foot on-site. This can lead to more foot traffic, better reviews, lower bounce rates, and stronger performance across key metrics.

What makes Flymark different from other video production companies?

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We don’t just show up and shoot. We start by lining up your marketing goals and build a plan so every shot ties back to measurable outcomes. This strategy-first approach ensures that every frame, every shot, and every edit is designed to achieve measurable results for your businesses. We believe in creating immersive storytelling that not only looks world-class but also drives real business outcomes like increased ad performance, higher social media engagement, and more first-time visitors. 

After filming, we hand over a simple step-by-step guide that helps you leverage your media assets in a way that keeps the results multiplying long after the ground staff packs up.

What kind of results have your clients seen from a Flymark media campaign?

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  • Florida Mall saw 25% growth in foot traffic conversion and 40% higher social media engagement.
  • ICON Park witnessed a 19% increase in first-time visitors in three months. They also saw a 24% increase in positive online mentions.
  • AGM University saw a 20% increase in out-of-state applications after their video launch and a 35% boost in ad performance on social posts with FPV drone tours.
  • Venture X achieved a 21% increase in office rentals within two months.
  • Greystar (for select properties) saw a 22% increase in leasing inquiries and a 35% rise in website engagement.

You mention FPV drone tours and handheld videography. How do they work together?

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FPV (first-person view) drone footage gives viewers a sense of a space's scale and energy that feels like they're flying through it. We combine this with handheld videos that focus on intimate, human-scale details - the texture of a lobby, the emotion on a person's face, or the flow of an event. When we pair the two up and stitch the story together, you get a complete, authentic view that stands out and sticks.

What types of businesses and industries do you work with?

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  • Hotels & Resorts: An aerial drone video tour inspires bookings by showcasing the complete guest experience, through aerial imagery or ground videography.
  • Schools & Universities: Our drone pilots control the maneuvering of remote controls that connect with prospective students by sharing the campus feel and community life.
  • Retail & Shopping Centers: Our drone footages and handheld videography bring the atmosphere and flagship stores to life and drive foot traffic.
  • Event Venues & Theme Parks: Our drone videos and ground video production capture the energy and scale of a location to boost bookings.
  • Real Estate & Coworking: Flymark's drone tour solutions help real estate agents and agencies cut vacancy by creating lifestyle experiences, going beyond just static photos of square footage through indoor and aerial footage.
  • Gyms, Wellness & Medical: Our aerial or indoor drone videography builds credibility by showing a warm, inviting environment through cinematic storytelling with the help of our drone operators and ground support team.

How do I get started with Flymark?

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The first step is booking a strategy session with our team. We'll discuss your vision, your marketing goals, and how we can apply our full production expertise, from creative concept to final delivery. We look forward to hearing from you.