Case Study Page: ICON Park

Flymark's media solutions turn views into visits and measurable results.

The Core Problem

Traditional media often fails to capture the excitement theme parks need to showcase attractions to stakeholders. ICON Park in Orlando faced a similar problem when they needed a concise, high-impact tool to present its entire venue to international partners. They needed a strategic media asset that could instantly communicate the value and energy of the park.

The Flymark Media Solution

Our initial step was to design detailed media strategies that would overcome the geographical and logistical challenges of presenting ICON Park overseas. To deliver media worth 10x the results, we blended cinematic FPV drone services for sharp aerial videography and handheld camera support centered around the crowd's energy.

Through Flymark's drone cinematography, viewers experienced a dynamic, first-person flight around the Ferris Wheel and saw other key attractions such as the world's greatest wax museum and the aquarium. For added depth and intimacy, our handheld video production captured the park's lively atmosphere and the experience of being there on the ground.

The Result

19%

More First-Time Visitors in 3 Months

24%

Rise in Postive Online Mentions

+20%

Growth of Referrals to Partners

Flymark's video content instantly became a marketing asset, delivering results that were both immediate and measurable. This media asset brought in a 20% increase in referrals to partner hotels and agencies—an indicator that the videos were bringing in more high-quality leads. The marketing visuals also had a viral appeal that drove a 24% rise in positive online mentions and delivered a 15% boost in traffic from users across Orlando. Flymark's media also helped ICON Park convert these online results at the door with a 19% increase in first-time visitors in just three months.

As a reliable media production company, we pinpointed ICON Park's challenges and created drone video and handheld solutions to solve them.

Our Work

Video reviews

FAQ

Answers to questions you might have about FLYMARK.

What exactly is Flymark, and how can you help me get results?

Plus icon

Flymark is a strategy-first partner, not just a video team. We kick things off with a discovery call to understand your goals and any conversion blockers. Once we’re clear on your situation, we map out a practical plan and roll out strategic cinematography - FPV drone tours plus handheld storytelling that drive results.

We help boost your conversions by creating media that helps people connect with your brand before they ever set foot on-site. This can lead to more foot traffic, better reviews, lower bounce rates, and stronger performance across key metrics.

What makes Flymark different from other video production companies?

Plus icon

We don’t just show up and shoot. We start by lining up your marketing goals and build a plan so every shot ties back to measurable outcomes. This strategy-first approach ensures that every frame, every shot, and every edit is designed to achieve measurable results for your businesses. We believe in creating immersive storytelling that not only looks world-class but also drives real business outcomes like increased ad performance, higher social media engagement, and more first-time visitors. 

After filming, we hand over a simple step-by-step guide that helps you leverage your media assets in a way that keeps the results multiplying long after the ground staff packs up.

What kind of results have your clients seen from a Flymark media campaign?

Plus icon
  • Florida Mall saw 25% growth in foot traffic conversion and 40% higher social media engagement.
  • ICON Park witnessed a 19% increase in first-time visitors in three months. They also saw a 24% increase in positive online mentions.
  • AGM University saw a 20% increase in out-of-state applications after their video launch and a 35% boost in ad performance on social posts with FPV drone tours.
  • Venture X achieved a 21% increase in office rentals within two months.
  • Greystar (for select properties) saw a 22% increase in leasing inquiries and a 35% rise in website engagement.

You mention FPV drone tours and handheld videography. How do they work together?

Plus icon

FPV (first-person view) drone footage gives viewers a sense of a space's scale and energy that feels like they're flying through it. We combine this with handheld videos that focus on intimate, human-scale details - the texture of a lobby, the emotion on a person's face, or the flow of an event. When we pair the two up and stitch the story together, you get a complete, authentic view that stands out and sticks.

What types of businesses and industries do you work with?

Plus icon
  • Hotels & Resorts: An aerial drone video tour inspires bookings by showcasing the complete guest experience, through aerial imagery or ground videography.
  • Schools & Universities: Our drone pilots control the maneuvering of remote controls that connect with prospective students by sharing the campus feel and community life.
  • Retail & Shopping Centers: Our drone footages and handheld videography bring the atmosphere and flagship stores to life and drive foot traffic.
  • Event Venues & Theme Parks: Our drone videos and ground video production capture the energy and scale of a location to boost bookings.
  • Real Estate & Coworking: Flymark's drone tour solutions help real estate agents and agencies cut vacancy by creating lifestyle experiences, going beyond just static photos of square footage through indoor and aerial footage.
  • Gyms, Wellness & Medical: Our aerial or indoor drone videography builds credibility by showing a warm, inviting environment through cinematic storytelling with the help of our drone operators and ground support team.

How do I get started with Flymark?

Plus icon

The first step is booking a strategy session with our team. We'll discuss your vision, your marketing goals, and how we can apply our full production expertise, from creative concept to final delivery. We look forward to hearing from you.