Case Study: Kenvue

Through Flymark's strategic media asset, Kenvue achieved higher talent engagement.

The Core Problem

Kenvue, a global consumer health brand, aimed to create media that could fully showcase the culture and scale of their New Jersey headquarters. While traditional media communicated basic information only, Kenvue wanted high-impact visual media that could also convey the vibe of the new facility, further boosting candidate engagement and enhancing employer branding.

The Flymark Media Solution

We understood Kenvue's talent engagement vision and developed a detailed plan to achieve it. Our indoor drone tour strategy included an FPV drone that showed a high-energy fly-through of the entire facility, sweeping through its amenities, cafeteria, and open workspaces.

Our drone videography was designed to be more than a virtual tour; its exciting visuals with corporate-style music were tailor-made for integration into the talent team's career portals and social marketing material.

The Result

+38%

38% rise in career page visits

+18%

18% boost in offer acceptance rates

Flymark's media asset instantly drove results for Kenvue's talent acquisition. It drove a 38% rise in career page visits, swiftly pulling more high-quality candidates into the recruitment funnel. The rise in engagement through our drone cinematography also influenced hiring outcomes with an 18% boost in offer acceptance rates.

Flymark's video content provided Kenvue with a measurable return, proving that our strategic drone footage is highly effective for attracting and engaging top talent.

Our Work

Video reviews

FAQ

Answers to questions you might have about FLYMARK.

What exactly is Flymark, and how can you help me get results?

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Flymark is a strategy-first partner, not just a video team. We kick things off with a discovery call to understand your goals and any conversion blockers. Once we’re clear on your situation, we map out a practical plan and roll out strategic cinematography - FPV drone tours plus handheld storytelling that drive results.

We help boost your conversions by creating media that helps people connect with your brand before they ever set foot on-site. This can lead to more foot traffic, better reviews, lower bounce rates, and stronger performance across key metrics.

What makes Flymark different from other video production companies?

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We don’t just show up and shoot. We start by lining up your marketing goals and build a plan so every shot ties back to measurable outcomes. This strategy-first approach ensures that every frame, every shot, and every edit is designed to achieve measurable results for your businesses. We believe in creating immersive storytelling that not only looks world-class but also drives real business outcomes like increased ad performance, higher social media engagement, and more first-time visitors. 

After filming, we hand over a simple step-by-step guide that helps you leverage your media assets in a way that keeps the results multiplying long after the ground staff packs up.

What kind of results have your clients seen from a Flymark media campaign?

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  • Florida Mall saw 25% growth in foot traffic conversion and 40% higher social media engagement.
  • ICON Park witnessed a 19% increase in first-time visitors in three months. They also saw a 24% increase in positive online mentions.
  • AGM University saw a 20% increase in out-of-state applications after their video launch and a 35% boost in ad performance on social posts with FPV drone tours.
  • Venture X achieved a 21% increase in office rentals within two months.
  • Greystar (for select properties) saw a 22% increase in leasing inquiries and a 35% rise in website engagement.

You mention FPV drone tours and handheld videography. How do they work together?

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FPV (first-person view) drone footage gives viewers a sense of a space's scale and energy that feels like they're flying through it. We combine this with handheld videos that focus on intimate, human-scale details - the texture of a lobby, the emotion on a person's face, or the flow of an event. When we pair the two up and stitch the story together, you get a complete, authentic view that stands out and sticks.

What types of businesses and industries do you work with?

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  • Hotels & Resorts: An aerial drone video tour inspires bookings by showcasing the complete guest experience, through aerial imagery or ground videography.
  • Schools & Universities: Our drone pilots control the maneuvering of remote controls that connect with prospective students by sharing the campus feel and community life.
  • Retail & Shopping Centers: Our drone footages and handheld videography bring the atmosphere and flagship stores to life and drive foot traffic.
  • Event Venues & Theme Parks: Our drone videos and ground video production capture the energy and scale of a location to boost bookings.
  • Real Estate & Coworking: Flymark's drone tour solutions help real estate agents and agencies cut vacancy by creating lifestyle experiences, going beyond just static photos of square footage through indoor and aerial footage.
  • Gyms, Wellness & Medical: Our aerial or indoor drone videography builds credibility by showing a warm, inviting environment through cinematic storytelling with the help of our drone operators and ground support team.

How do I get started with Flymark?

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The first step is booking a strategy session with our team. We'll discuss your vision, your marketing goals, and how we can apply our full production expertise, from creative concept to final delivery. We look forward to hearing from you.