Case Study: Greystar

Flymark's strategic drone tours helped cut downtime between leases at Greystar's Novel Nona Apartment Complex.

The Core Problem

Static photos and floor plans alone make it challenging to showcase real estate. To address the need for emotional impact, Greystar's Novel Nona Apartment Complex in Orlando, Florida, needed strategic media that helped potential tenants truly see and feel the community's beauty. Through a visually appealing media asset, they aimed to bring more people in the door by reducing in-person tours and downtime between leases.

The Flymark Media Solution

Recognizing the need to create visually appealing media, Flymark proposed a comprehensive FPV drone videography solution that focused on connecting viewers with the property's main selling points. First, our aerial shots provided a bird's-eye view of the apartment complex, featuring the resort-style pool and sun deck, set amidst the lush greenery. Then, our indoor drone work swooped through the resident clubroom, café, and coworking lounge before arriving at the fitness club.

In a single, scroll-stopping virtual tour, Flymark allowed prospects to experience the property's flow and atmosphere before even stepping inside.

The Result

+22%

Increase in Leasing Inquiries

+35%

Rise in Website Engagement

The integration of Flymark's real estate video delivered immediate results for Greystar. Within 90 days, the strategic media asset drove a 35% increase in website engagement and successfully built a waiting list for future openings. Additionally, the drone video, implemented on the property's website and social media, resulted in a 25% increase in leasing inquiries.

Flymark's video content delivered measurable results that drove higher occupancy rates by creating visually appealing media.

Our Work

Video reviews

FAQ

Answers to questions you might have about FLYMARK.

What exactly is Flymark, and how can you help me get results?

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Flymark is a strategy-first partner, not just a video team. We kick things off with a discovery call to understand your goals and any conversion blockers. Once we’re clear on your situation, we map out a practical plan and roll out strategic cinematography - FPV drone tours plus handheld storytelling that drive results.

We help boost your conversions by creating media that helps people connect with your brand before they ever set foot on-site. This can lead to more foot traffic, better reviews, lower bounce rates, and stronger performance across key metrics.

What makes Flymark different from other video production companies?

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We don’t just show up and shoot. We start by lining up your marketing goals and build a plan so every shot ties back to measurable outcomes. This strategy-first approach ensures that every frame, every shot, and every edit is designed to achieve measurable results for your businesses. We believe in creating immersive storytelling that not only looks world-class but also drives real business outcomes like increased ad performance, higher social media engagement, and more first-time visitors. 

After filming, we hand over a simple step-by-step guide that helps you leverage your media assets in a way that keeps the results multiplying long after the ground staff packs up.

What kind of results have your clients seen from a Flymark media campaign?

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  • Florida Mall saw 25% growth in foot traffic conversion and 40% higher social media engagement.
  • ICON Park witnessed a 19% increase in first-time visitors in three months. They also saw a 24% increase in positive online mentions.
  • AGM University saw a 20% increase in out-of-state applications after their video launch and a 35% boost in ad performance on social posts with FPV drone tours.
  • Venture X achieved a 21% increase in office rentals within two months.
  • Greystar (for select properties) saw a 22% increase in leasing inquiries and a 35% rise in website engagement.

You mention FPV drone tours and handheld videography. How do they work together?

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FPV (first-person view) drone footage gives viewers a sense of a space's scale and energy that feels like they're flying through it. We combine this with handheld videos that focus on intimate, human-scale details - the texture of a lobby, the emotion on a person's face, or the flow of an event. When we pair the two up and stitch the story together, you get a complete, authentic view that stands out and sticks.

What types of businesses and industries do you work with?

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  • Hotels & Resorts: An aerial drone video tour inspires bookings by showcasing the complete guest experience, through aerial imagery or ground videography.
  • Schools & Universities: Our drone pilots control the maneuvering of remote controls that connect with prospective students by sharing the campus feel and community life.
  • Retail & Shopping Centers: Our drone footages and handheld videography bring the atmosphere and flagship stores to life and drive foot traffic.
  • Event Venues & Theme Parks: Our drone videos and ground video production capture the energy and scale of a location to boost bookings.
  • Real Estate & Coworking: Flymark's drone tour solutions help real estate agents and agencies cut vacancy by creating lifestyle experiences, going beyond just static photos of square footage through indoor and aerial footage.
  • Gyms, Wellness & Medical: Our aerial or indoor drone videography builds credibility by showing a warm, inviting environment through cinematic storytelling with the help of our drone operators and ground support team.

How do I get started with Flymark?

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The first step is booking a strategy session with our team. We'll discuss your vision, your marketing goals, and how we can apply our full production expertise, from creative concept to final delivery. We look forward to hearing from you.